Monday, April 26, 2010
TOSSS users give athletics redesign a solid B minus
Overall, our poll is showing a 2.6 on a 4 point scale, a solid B-. Personally, I'd give it an A- or B+, with especially high marks for volleyball.
If you haven't voted yet, be sure to do so.
Friday, April 23, 2010
MSU unveils new uniforms, Nike-inspired branding
The unveiling of the new Spartan uniforms started in much the same manner that the public first learned about the branding campaign—with a leak on the internet. The Facebook group “The Old Spartan Logo” released a link approximately an hour and half before the beginning of the official press conference. The link was taken down within minutes of being posted, but the commentary on the new age of Spartan jerseys had begun.
By the time the press conference started there were already many different opinions about the jerseys posted on Facebook.The opening presentation of the press conference had MSU Athletic Director Mark Hollis stating that “MSU is a sleeping giant and we’re waking up the sleeping giant” to create a uniform identity for MSU Sports. Mark Vanhorn from Nike said his mission was to “respect the past, represent the future.”
Hopefully, you agree with his vision of MSU’s future.
Hollis commented that a driver of this mission was that at one point there were nine different greens in the uniforms of MSU’s 25 teams.
MSU has now trademarked green, silver, bronze colors, as well as typography, that cannot be used by any other school or organization.
Implementation and Olympic sports
The Athletic Department unveiled the uniforms that will start being used in Fall 2010 with models from the Football, Basketball, Hockey and Volleyball teams. When questioned about the implementation schedule for the teams, he responded that only the five teams shown today will be sporting the new uniforms next year.
MSU and Nike will continue to design and roll out the same template designs to other non-revenue teams as the teams need new uniforms. This will limit the implementation cost of the uniform changes to regular asset purchases already budgeted for by the departments.
The basic rundown on the football jersey is that the jersey has been updated with the new green and the font has been standardized.
The rear pant legs for the uniform now feature a splash of green. Already, the football jerseys have sparked a bit of a backlash on Facebook, with a majority (but not all) comparing the design to a toned-down version of the over-the-top Nike uniforms of the University of Oregon.
Hockey
Considering that this branding mission was designed to present a unified Spartan Image with national recognition, it is hard to miss the white elephant in the room: The two home and away jerseys do not have similar base designs.
When asked what he thought about the new bronze in the hockey uniforms, goalie Drew Palmisano responded that he really liked the accent color and was looking forward to repainting part of his goalie helmet to match. Torey Krug said he felt that the two different jersey styles for hockey would not detract from the team’s image when playing road games.
Men's and Women's Basketball
MSU basketball stars Durrell Summers and Kalin Lucas modeled the basketball jerseys, with Lucas sporting a foot brace as he recovers from recent surgery.
How the decisions were made
Both Nike’s Vanhorn and MSU’s Hollis said that community values and focus groups had consisted of MSU administrators, the Athletic Advisory board and student athletes. This effectively means that no alumni and only one non-student athlete was allowed input during the design phase of the project.
This lack of community involvement was one of the causes of the logo scandal that led to over 80,000 Spartan fans to protest changes to the logo.
Since the Athletic Department and Nike kept much of the design process under wraps, the change could provoke some initial resistance about the addition of the bronze color and the changes to some of the jerseys, especially football and hockey.
Finances
The department has continued to say this was not a financially motivated project, but the hockey uniforms not having a base design seems to contradict the consistence attempt. Nike’s fingerprints of “over the top” design are hard to miss on all but the Volleyball team’s uniforms.
According to Hollis, the design process has not cost the university any revenues or money, but an interesting fact to consider is that Nike will be the only authorized replica jersey vendor. Since the colors and front are trademarked with MSU and Nike, there will be no cheap replicas for fans looking to save money and show team spirit during these economic hard times.
Something to look forward to is that Mark Hollis commented that sales of old used team jerseys could go on sale to the public as early as this fall, but would not rule out a garage sale before the 2011 Spring Football game, as has been done in the past.
First peek at MSU's new uniforms comes and goes
We'll let MSU unveil things for itself, and we'll have a full report from the press conference later today.
Thursday, April 22, 2010
NCAA to expand tourney to 68 teams
Instead, the annual basketball competition will expand to 68, allowing three more bubble teams to make the big dance. This year, based solely on NIT seeding, that means Illinois, Mississippi State and either Arizona State and Virginia Tech would have taken up those last three new spots.
In recent years, the last bubble teams have typically fallen 12 seed line, which is part of why you see so many 5-12 upsets, but far fewer 4-13 upsets. Instead, the last seeds will now fall on the 13 line, which should lead to a few more competitive 4-13 games (Murray State-Vanderbilt notwithstanding).
The other big news out of this is the TV deal. The Turner networks (TNT, TBS and TruTV) will pick up additional games, so you can watch the whole tourney on network and basic cable. Turner is quite good at basketball, having had an NBA deal for the last few years, so the tournament is in pretty good shape.
But mostly, this ends the problem of CBS not flipping to a more exciting finish because it wants to stay with its national game. Now, I can solve that issue with my remote.
Oh, and by the way, the NCAA makes out like a bandit on the cash end. The deal is for 14 years, and CNBC's Darren Rovell reports that the NCAA will take in an average of $771 million a year, up from $545 million a year.
That's a lot of scholarships for people who will go pro in something other than sports.
Bella Notte: MSU-ND to be a night game
Joe Rexrode points out that this makes three of the last four MSU-ND games night contests, which we here at TOSSS love.
Although, there are some lingering bad memories of night games against Notre Dame. Specifically a certain contest that shall not be named in driving rain where a certain ND QB managed to lead a comeback every time the rain let up, and where a certain MSU squad blew a late lead to snatch defeat from the jaws of victory.
I happened to be sitting one aisle removed from the ND fans for that game, and actually switched sections after the season because I didn't want to experience another game like that.
This year, with an eye on that game and last year's debacle, it's time to make a more positive memory under the lights.
Tuesday, March 30, 2010
Watch the Final Four in 3-D
Yes, 3-D.
Tickets are $15, and can be ordered through NCG Eastwood's website (click on the date, April 3, then the event).
If you've got other plans on Saturday, they'll also be showing the championship game in 3-D on Monday evening.
Tuesday, March 9, 2010
Notre Dame AD says school may be interested in a conference
"You can each come up with a scenario that would force our hand," Swarbick told a group of reporters in New York, including one from the Associated Press.
Such a scenario would result from a "seismic" realignment push like, say, getting Texas to join the Big Ten, along with, say, Missouri, Pitt and Syracuse. Tell ND that it would be team number 16 in that conference, with all the money that comes with it, and it's a game-changer.
Once the Big Ten is done, the Pac 10 is expected to expand up to 12. Colorado, BYU and Utah are among the schools always mentioned. And if the Big 12 does get its schools pillaged, they'll have to add a few teams as well - TCU, SMU, maybe grab Arkansas from the Big 12.
It would all be a massive shakeup, and Notre Dame doesn't necessarily want to get left out of that.
Oh, who am I kidding. This is all about TV revenue for the Irish, given that Notre Dame ignored its faculty who wanted to join the Big Ten back in 1999 in order to keep their NBC gig. The reason that's so significant is because ESPN's Adam Rittenberg estimated that the TV deal the Irish would get in the Big Ten could be twice as much money as they'd get by staying independent.
Money talks, and Notre Dame may walk... right into the Big Ten's arms.
Friday, February 12, 2010
New Spartan Green A Darker Shade
The color we know as Spartan green just got a little bit darker.Texas To The Big Ten?
Friday, February 5, 2010
MSU to Keep Current Spartan Head Logo
We Gather and Engage Our Community to Teach, Support, and Celebrate our Student-Athletes in Their Quest for Excellence!
That’s the mission I had in mind since day one. But it can’t be done alone.
Our vision of a “consistent and national identity” was designed to bring everyone together. By that, I mean everyone -- from our administration to our student-athletes to you as a Spartan.
When I accepted this position, I stated that as your Athletic Director everything would be done with ONE FOCUS. Having been on this campus for more than 30 years as a student, alumnus, and employee, I have often observed that, as Spartans, we have not always been headed in the same direction. Nowhere has this fact more obvious than in the outward appearance of our team uniforms. We have been an athletic program of different greens, logos, word-marks, and uniform quality. There has been a lack of consistency with regard to our brand. This inconsistency was a result both of using multiple suppliers for our apparel and of uniform decisions being made without a department-wide focus.
After assuming the Athletic Director position, one of my initial objectives was to outfit each of our sports teams in a consistent manner and to do so as a component of a unique and cohesive national brand identity program. To accomplish this task, we expanded our partnership with Nike so that every one of our 25 teams and nearly 800 student-athletes will all wear Nike-designed uniforms and apparel. We feel fortunate to have Nike as a partner, not only to improve the way our teams look, but also for the unique performance advantages their products provide.
As part of the expanded partnership, we requested Nike conduct a department-wide assessment of our brand and identity. It’s important to note that this request came as part of our agreement with Nike, but was not a condition of it. There was no cost to MSU for this service. Members of my staff, university administration, and I guided Nike designers through this in-depth process that is still in the final stages of completion.
In this process, Nike has suggested various innovative concepts and design elements, yet it is always Michigan State University that determines the direction we will take. Input from student-athletes, coaches, alumni, donors, students, faculty, and university public relations advisors have been involved in this process.
The recent disclosure of an updated Spartan logo from a trademark registration process has resulted in a flurry of concern and discontentment among some of our students, alumni, and fans. I have given careful attention to thoughtful comments received and sought additional counsel regarding how ideas might be incorporated into the overall strategic brand and identity process. Our primary objective is to achieve a strong and consistent Spartan brand, but rest assured that, as our mission statement attests, bringing Spartans together is one of our fundamental values.
Our identity and branding process is nearing completion and is on schedule for a complete rollout in April. The elements and applications of the brand design will be unveiled collectively at that time. After careful consideration, we will use the current Spartan logo design, first used in the late 1970s, to build our visual brand identity. Using sound branding principles, the university will continue to register some variations of our Spartan logo in order to ensure that this symbol is well protected and firmly associated with Michigan State University. As an athletic department, we are excited about our branding and identity process. We understand, given the tremendous exposure we bring to the university, that our work is an important part of Michigan State’s overall university brand. As we go forward, we will ensure that elements of the athletics visual brand identity align with and support the university brand.
As an athletics department and as a university, we are dedicated to maintaining an appreciation for our past while also being committed to moving our university and athletic program boldly into the future. As Spartans, I believe we can all pull together and embrace the mission of standing together with one focus—a focus broad enough to encompass both the vital importance of community and a relentless pursuit of excellence.
Thank you for your support, and Go Green – Go White!
Sincerely,
Mark J. Hollis
Director of Athletics
Wednesday, January 27, 2010
Big House to Host Cold War II
The Detroit News reports a deal has been finalized, and that the two squads will face off on December 11 at 3 p.m. in Ann Arbor.
Michigan will play Wisconsin at Camp Randall Stadium in Madison in February, an event that is expected to draw about 50,000 fans - far short of the Cold War record 75,544, even though Camp Randall is larger than Spartan Stadium.
However, the Big House at more than 106,000 fans could set a record that may not be broken for decades to come. Michigan Stadium is the fourth-largest stadium in the world, and the largest among schools in the U.S. with a varsity hockey program (Beaver Stadium at Penn State is larger, but they don't have a varsity team).
If Cold War II doesn't set the record, Ohio State may try. The Buckeyes' Ohio Stadium (capacity: 102,329) has been mentioned frequently as a future outdoor hockey site, not just for the Buckeyes but also as a potential Winter Classic venue for the NHL's Columbus Blue Jackets.
Thursday, January 21, 2010
Why MSU Shouldn't Change the Spartan Head Logo

As first reported on Spartan Tailgate, the new logo (right) will replace the current version (left), which has been in place since 1983.
Fan reaction so far has been swift - and mostly negative. An MLive poll was tracking at 84 percent against. Thousands of Spartan fans have flocked to Facebook, where they're organizing protests and campaigns against the change.
Look folks, I'm not going to be able to be impartial on this one. I'll just throw that out right now, so I'll just say what I think.
This new logo sucks. I get that the trend now is making things look mean - from the angry Miami Dolphin to Detroit's Roary the Lion. But why do we have to follow that?
The Spartan head is classic. In a word filled with this and this and this, we've got something that has stood the test of time and still looks cool. If anything, we should put the Spartan head on MORE stuff.
For example, the only logo that can go on specialty license plates is MSU's block S, because that's the one the university controls (the Spartan head is overseen by the athletic department). The S is fine in Michigan, but no one in Maryland will know why you've got a big green S on your plate.
Problem two is the slippery slope argument. Give in to Nike on this one, and something else later, then something else, and where does it end? Oregon football, that's where. Do you want MSU football uniforms to become the joke of the Big Ten? I don't either.
I know this is planned, and I know everything's on track for an April rollout. And if someone from MSU Athletics wants to use this space to state their case, we'll let them.
But as for this reporter, I say throw this one in the dustbin of bad ideas.